How to Run a Social Media Contest

Running a successful guide on how to run a social media contest with practical tips from clicknhub to help marketers and small businesses plan, launch, and measure contests that boost engagement and leads. Read time: about 8–10 minutes. Jump to contest checklist.

• TL;DR: Learn contest types, platform picks, legal best practices, KPIs to track, and quick launch steps for marketers and small businesses.

Best social media contest platforms and apps summary how to run a social media contest

If you’re choosing a tool to run a social media contest, focus on audience reach, entry mechanics supported, and integration with your CRM or email platform. Below is a compact comparison to help tool shoppers match needs to features.

• SweepWidget verdict: Best for highly customizable, multi‑action entry forms.
• ShortStack verdict: Best for polished, branded landing pages and visual campaigns.
• Gleam verdict: Best for viral growth and social integrations.

What are social media contests and giveaways how to run a social media contest

Social media contests and giveaways are promotional tactics that encourage audience participation to increase visibility, engagement, or leads. Contests typically reward skill or creativity, while giveaways usually award prizes by random draw; both can drive short‑term spikes in attention and long‑term audience growth.

Use contests when you want user‑generated content (UGC) or brand storytelling; use giveaways when the goal is rapid list growth or simple engagement. Always consider legal and ethical rules for promotions and expect outcomes like higher engagement, new leads, and expanded content libraries.

What is a social media giveaway how to run a social media contest

A social media marketing giveaway awards prizes to winners chosen at random from eligible entries. Random‑draw mechanics ensure impartial selection and are ideal for simple, low‑barrier promotions that maximize participation.

• Common entry mechanics: Follow account; like post; tag friends; comment; sign up via form; share to story.
• Best practices: Clearly state eligibility and end date; verify entries before awarding; limit one entry per person where appropriate; use a transparent randomizer tool.
• Fairness and compliance tips: Publish official rules, age/location restrictions, and prize fulfillment details; comply with platform rules and local laws.
• Examples: Product bundle giveaway for new subscribers; holiday giveaway to boost seasonal engagement.

What is a social media contest how to run a social media contest

A social media contest rewards winners based on judged criteria or demonstrated skill, often generating higher‑quality UGC and deeper brand interaction. Judged contests require clear criteria and impartial judges to maintain credibility.

1. Contest types: Photo/video submission contests; caption contests; design or remix challenges; hashtag campaigns.
2. Judging methods: Panel of internal/external judges; public voting with safeguards; hybrid scoring (judges + audience).
3. How to set judging rubrics: Define objective criteria (creativity, relevance, technical quality), assign weighted scores, and publish the rubric before entries open.
4. Transparency tips: Publish judging panel, scoring method, and tie‑break rules; archive entries and results for auditability.
5. Example formats: “Best product use” video judged by creativity and clarity; community vote for favorite photo with judge oversight to prevent fraud.

Why social media contests drive engagement and conversions how to run a social media contest

Social media contests amplify reach through shares and UGC, create social proof, and provide measurable lead capture opportunities. Well‑designed contests convert attention into subscribers and sales while building a reusable content library.

• Reach and impressions: Track post reach and share counts to measure organic amplification.
• Engagement rate: Monitor likes, comments, and shares per post to assess audience interest.
• Follower growth: Measure net new followers during and after the campaign window.
• Lead capture and conversion lift: Track email signups and conversion rates from contest landing pages.
• UGC volume and reuse: Count submissions and estimate content assets added to your library.
• Referral and virality metrics: Track referral traffic and hashtag usage to quantify viral spread.

Are social media contests effective for brand marketing how to run a social media contest

Contests can deliver strong ROI when aligned with clear goals, the right audience, and realistic budgets; they can also carry costs and brand risks if poorly executed.

Decision checklist — Is a contest right for you?

1. Do you have a clear goal (awareness, leads, UGC) and KPIs to measure it?
2. Is your audience active on the chosen platform and likely to participate?
3. Can you budget for prizes, promotion, and moderation?
4. Are you prepared to publish clear rules and handle legal compliance? If you answered yes to most, a contest can be an effective tactic.

Nissan improvisewithJUKE campaign example of how to run a social media contest

Objective: Increase awareness and showcase creative uses of the JUKE through user submissions. Execution: Invited users to post short videos using a campaign hashtag; partnered with influencers to seed entries and drive participation. Results: High submission volume, significant view counts, and measurable uplift in brand mentions and awareness. Takeaways: Use influencer seeding to jumpstart UGC; require a campaign hashtag for tracking; measure both submissions and view‑through metrics for full impact.

Brand benefits of running social media contests how to run a social media contest

• Boosted engagement: Contests encourage likes, comments, and shares; prompt clear CTAs to maximize interaction and algorithmic visibility.
• Increased brand awareness: Viral entries and influencer amplification expand reach beyond existing followers; use consistent branding and hashtags.
• Lead generation: Entry forms and signups convert participants into subscribers; integrate with email tools to nurture entrants.
• Rich content library: UGC provides authentic creative assets for future campaigns; secure usage rights in rules.
• Customer loyalty and community: Repeat contests and recognition programs foster ongoing engagement and brand advocates; highlight winners and community stories.

Would you like a ready‑to‑use contest checklist and template tailored to your budget and platform choice?

Social media giveaway ideas how to run a social media contest

Short intro: Giveaways are a high‑impact way to grow reach, reward audiences, and collect leads when prizes align with your brand and audience. Below are curated giveaway concepts with prize suggestions, entry mechanics, and budget guidance to help you choose the right format.

1. Product bundle giveaway
   • Prize suggestion: Curated bundle of best‑selling products.
   • Entry mechanics: Follow, like, comment, and sign up via form.
   • Budget range: Low–Mid (product cost + shipping).
2. Brand partnership bundle giveaway
   • Prize suggestion: Co‑branded bundle from 2–4 partners.
   • Entry mechanics: Follow all partners, tag a friend, share to story.
   • Budget range: Low (shared costs) to Mid.
3. Travel to a dream destination
   • Prize suggestion: Roundtrip airfare + hotel voucher or travel credit.
   • Entry mechanics: Submit a short video or essay; complete eligibility form.
   • Budget range: High (travel, insurance, taxes).
4. Win a mystery box
   • Prize suggestion: Themed mystery box with tiered value items.
   • Entry mechanics: Like, comment, and sign up for newsletter.
   • Budget range: Low–Mid (curation and shipping).
5. Reward loyal customers
   • Prize suggestion: VIP experience, exclusive product, or store credit.
   • Entry mechanics: Entry via loyalty program points or exclusive link.
   • Budget range: Low–Mid (value tied to retention ROI).
6. Follower milestone giveaway
   • Prize suggestion: Tiered prizes for milestone levels (e.g., 10k, 25k).
   • Entry mechanics: Follow and comment; bonus entries for shares.
   • Budget range: Low–Mid.
7. Tag a friend growth giveaway
   • Prize suggestion: Popular product or gift card.
   • Entry mechanics: Tag friends in comments and follow account.
   • Budget range: Low.
8. Charity and give back giveaway
   • Prize suggestion: Donation in winner’s name + branded swag.
   • Entry mechanics: Donate or nominate a cause; share post with hashtag.
   • Budget range: Low–Mid (donation + fulfillment).
9. Seasonal and holiday giveaways
   • Prize suggestion: Holiday bundles or limited‑edition items.
   • Entry mechanics: Themed submissions, follows, or signups.
   • Budget range: Low–Mid.
10. Digital experience or subscription giveaway
    • Prize suggestion: Annual subscription or exclusive digital course.
    • Entry mechanics: Sign up, refer friends, or complete a quiz.
    • Budget range: Low–Mid (license costs).

Brand partnership bundle giveaway idea how to run a social media contest

How to choose partners: Select brands with complementary audiences, aligned values, and non‑competing products. Prioritize partners with similar engagement levels and clear promotional capacity.

Co‑promotion plan:

1. Define shared objectives and KPIs.
2. Agree on promotional timeline and channels for each partner.
3. Create unified creative assets and messaging.
4. Coordinate announcement, reminders, and winner reveal posts.
5. Share post‑campaign performance and leads.

Prize bundling steps:

1. List each partner’s contribution and retail value.
2. Package items to create perceived value and brand fit.
3. Confirm shipping responsibilities and geographic limits.
4. Draft winner fulfillment plan and timeline.

Partner agreement checklist:

• Contribution and prize value confirmed.
• Cross‑promotion responsibilities (posts, stories, email) defined.
• Follower exchange rules (follow all partners required) specified.
• Legal and tax responsibilities allocated.
• Winner fulfillment and customer service owner assigned.
• Data sharing and lead ownership agreed.

Travel to a dream destination giveaway idea how to run a social media contest

Logistics checklist:

• Define prize components (airfare, hotel, transfers, spending credit).
• Confirm blackout dates and travel windows.
• Require winner eligibility verification and passport validity.
• Secure travel insurance or require winner to obtain it.
• Plan prize fulfillment timeline and booking process.

Legal considerations:

• Disclose taxes, fees, and who pays them.
• Include travel restrictions and visa responsibilities.
• Add no‑purchase necessary clause if required by jurisdiction.
• Publish full terms covering cancellations and force majeure.

Sample timeline for prize fulfillment:

1. Winner announced and verified (Week 0).
2. Prize booking window opens; winner selects travel dates (Weeks 1–2).
3. Bookings confirmed and travel documents issued (Weeks 2–4).
4. Pre‑trip support and insurance confirmation (Week 4).
5. Trip completion and post‑trip content follow‑up (Post‑trip).

Key details: Eligibility limits, tax reporting, and clear blackout dates must be communicated up front.

Win a mystery box giveaway idea how to run a social media contest

Steps to build intrigue:

1. Tease value range and theme without revealing contents.
2. Use countdown posts and unboxing hints to build anticipation.
3. Offer tiered mystery boxes (standard, premium) to increase perceived value.

Unboxing follow‑up plan:

1. Encourage winner to record unboxing and tag brand.
2. Repost unboxing content across channels and in ads.
3. Create a highlight reel of top unboxings for social proof.

Prize curation steps:

1. Select items that align with brand and audience interests.
2. Ensure total retail value matches promotional claims.
3. Include a packing list for internal fulfillment only.

Key details: Maintain clear return policy, estimate shipping costs, and disclose approximate box value to manage expectations.

Reward loyal customers giveaway idea how to run a social media contest

Entry path flow (steps):

1. Identify eligible loyalty tiers.
2. Send exclusive entry link or code to eligible members.
3. Member completes entry action (claim, RSVP, or short form).
4. Confirm entry and notify winners via email.

Sample email templates:

• Invite email: “As a valued member, you’re invited to enter our VIP giveaway. Click here to claim your entry.”
• Winner notification: “Congratulations — you’ve won our VIP prize. Reply to confirm shipping details.”
• Follow‑up retention: “Thanks for participating. Here’s an exclusive 10% off for loyalty members.”

Key details: Define eligibility clearly, offer VIP perks for non‑winners, and measure retention metrics such as repeat purchase rate and churn reduction.

Follower milestone giveaway idea how to run a social media contest

Timeline:

• T‑2 weeks: Tease milestone celebration and prize tiers.
• T‑1 week: Announce official giveaway rules and entry mechanics.
• Launch day: Publish milestone post and pin to profile.
• During campaign: Post reminders and progress updates.
• Close + winner announcement: Reveal winners and celebrate milestone.

Sample social posts:

• Announcement: “We’re almost at 10k followers — to celebrate, we’re giving away [prize]. Follow and comment to enter!”
• Reminder: “48 hours left to enter our 10k giveaway — don’t miss out!”
• Winner post: “We hit 10k! Congrats to our winner @[handle] — thanks for being part of our community.”

Key details: Set milestone thresholds that are meaningful, use cross‑channel promotion, and consider tiered prizes for multiple winners.

Tag a friend growth idea how to run a social media contest

Tagging mechanics drive viral reach by leveraging social networks; combine tagging with follow or signup requirements to increase value while limiting spam.

Short paragraph: Require entrants to tag friends in comments to enter, cap tags per comment, and pair tagging with another action (follow or signup) to improve lead quality.

Example post copy: “Tag a friend who’d love this and follow us to enter — winner announced [date].”

Moderation rules:

• Limit tags to one entry per person per day.
• Remove duplicate or bot‑like accounts.
• Use manual spot checks and automated filters for suspicious activity.

Viral multiplier math (brief): If each entrant tags 2 friends and 10% of tagged friends convert to entrants, growth multiplies quickly; monitor quality vs quantity.

Charity and give back giveaway idea how to run a social media contest

Steps to structure donations:

1. Choose a vetted nonprofit partner and confirm donation mechanics.
2. Define donation trigger (e.g., $1 donated per entry or fixed donation).
3. Publish transparent reporting and timelines for donation transfer.
4. Provide tax receipt guidance if applicable.

Partnering steps:

1. Agree on messaging, logos, and co‑promotion schedule.
2. Define how winners are selected and how donations are attributed.
3. Draft a joint press/social plan and approval workflow.

Sample donation reporting table:

Key details: Ensure legal compliance, provide tax receipt information where required, and maintain a respectful, transparent messaging tone.

Seasonal and holiday themed contests how to run a social media contest

Seasonal calendar table

Key details: Respect holiday sensitivities, align prompts with seasonal sentiment, and leverage trending hashtags while avoiding overused or insensitive themes.

Best photo caption or video award contest how to run a social media contest

Judging criteria table

Submission specs: Max image size and format, video length limits, required hashtags, and caption length limits.

Sample announcement copy: “Enter our caption contest — post your caption in the comments with #BrandCaption for a chance to win. Winners judged on creativity and relevance.”

Key details: Publish scoring weights, tie‑break rules (e.g., judge panel decision), and secure usage rights in entry terms.

Digital scavenger hunt contest idea how to run a social media contest

Step sequence:

1. Publish a list of digital clues or tasks across channels.
2. Require participants to collect screenshots or codes as proof.
3. Verify submissions via form upload or DM.
4. Award points per completed task and announce winners.

Verification checklist:

• Unique proof per task (screenshot, code, or timestamp).
• Submission form fields for verification data.
• Manual spot checks for authenticity.
• Accessibility accommodations and alternative tasks.

Key details: Define geo/virtual rules, ensure tasks are accessible, and structure prizes to reward completion tiers.

Trivia or guessing contest idea how to run a social media contest

Sample questions:

• Multiple choice: “Which ingredient is in our new product? A/B/C/D.”
• Guessing: “How many items are in the jar?”
• True/False: “True or false: Our product launched in 2019.”

Scoring rules: Correct answer = 1 point; fastest correct response wins tie; for guessing, closest estimate wins.

Key details: Ensure fairness by timestamping entries, moderate for bots, and clearly state prize distribution and notification procedures.

Essay story or poem contest idea how to run a social media contest

Submission checklist:

• Word limit and format (e.g., 300–800 words, PDF or text).
• Originality statement and plagiarism check consent.
• Entry form fields for contact and rights grant.
• Deadline and submission confirmation.

Judging rubric:

• Originality (30%) — uniqueness of voice and idea.
• Relevance (25%) — alignment with theme.
• Craft (25%) — structure, language, and clarity.
• Impact (20%) — emotional or persuasive effect.

Key details: Enforce word limits, run originality checks, secure publication rights in rules, and plan follow‑up opportunities such as featuring winners in newsletters or anthologies.

How to run a social media contest or giveaway clicknhub

This section walks through a practical, step‑by‑step process for running a social media contest or giveaway, with links to each core step below and references to clicknhub templates and resources where helpful. Use the checklist and templates from clicknhub to speed setup and ensure compliance.

Steps (TOC):

1. Set clear measurable goals (SMART)
2. Select the right social media channels
3. Choose motivating prizes
4. Create contest rules that promote your brand
5. Ensure platform compliance
6. Ensure legal compliance
7. Publish rules and entry mechanics
8. Run moderation, selection, and winner notification
9. Fulfill prizes and measure results

Set clear measurable goals SMART goals for how to run a social media contest

Use the SMART framework to make goals specific, measurable, achievable, relevant, and time‑bound; pair each goal with a KPI and benchmark.

Key details: Use industry benchmarks for engagement and conversion; set timeframe (e.g., 2–4 weeks); define conversion targets (e.g., 2–5% landing page conversion) and include a baseline for comparison.

Select the right social media channels for how to run a social media contest

Map audience segments to platform strengths and content formats to choose channels that maximize participation and outcomes.

Decision checklist:

• Identify primary audience demographics and platform usage.
• Match contest format to platform content strengths (video, images, text).
• Decide organic vs paid promotion based on reach goals and budget.
• Confirm UGC support and moderation tools on chosen platforms. Key details: Consider demographics, organic reach limitations, paid amplification needs, and native UGC features.

Choose contest prizes that motivate your audience how to run a social media contest

Select prizes that align with brand positioning and audience motivations; weigh perceived value against fulfillment cost and tax implications.

Decision flowchart (summary):

1. Define campaign objective (awareness, leads, UGC).
2. Choose prize type (experiential vs physical vs digital) that best supports objective.
3. Estimate perceived value and fulfillment cost.
4. Confirm logistics and tax responsibilities.
5. Approve final prize and communication plan.

Prize ideas by industry:

• Retail: Product bundles, gift cards, limited editions.
• Travel & hospitality: Travel vouchers, weekend stays, experience packages.
• SaaS & digital: Annual subscriptions, premium features, training courses.
• Food & beverage: Tasting experiences, curated boxes, restaurant vouchers.
• Fitness & wellness: Coaching sessions, equipment bundles, retreat credits.

Key details: Plan fulfillment logistics (shipping, customs), disclose tax responsibilities to winners, and consider substitution policy for unavailable prizes.

Create contest rules that promote your brand how to run a social media contest

Write rules that reflect brand tone, are easy to read, and include mandatory legal clauses; use clicknhub rule templates to ensure consistency.

Template rules snippet: By entering, you agree to these official rules. Eligibility: [age/residency]. Entry period: [start date/time] to [end date/time]. How to enter: [steps]. Prize: [description and value]. Winner selection: [method and timeline]. Publicity: By entering you grant Sponsor a non‑exclusive license to use your entry for promotional purposes. See full T&Cs at [link].

Checklist of required clauses:

• Eligibility and exclusions.
• Entry mechanics and limits.
• Prize descriptions and fulfillment.
• Selection method and notification process.
• Publicity and IP usage terms.
• Data handling and privacy notice.
• Dispute resolution and governing law. Key details: Use plain language, ensure accessibility, and link to full T&Cs and clicknhub templates.

Ensure contest rules comply with platform requirements how to run a social media contest

Summarize common platform rules and where to find official guidance to avoid policy violations.

Key details: Include tagging disclaimers and platform non‑endorsement language; always check the platform’s official promotion policy pages before launch.

Ensure your contest follows the law how to run a social media contest

High‑level legal checklist to identify risks and when to consult counsel.

Legal compliance checklist:

• Determine whether promotion constitutes a lottery under local law (consider prize, chance, and consideration).
• Include “no purchase necessary” language where required.
• Disclose taxes and reporting obligations.
• Ensure data collection complies with privacy laws (GDPR, CCPA).
• Verify age and residency eligibility and any export or travel restrictions.

Recommended legal review steps:

1. Draft rules and prize fulfillment plan.
2. Run jurisdictional review for lottery/sweepstakes laws.
3. Confirm data processing and consent language with privacy counsel.
4. Finalize terms and obtain sign‑off before launch. Key details: Consult counsel for cross‑border promotions and complex experiential prizes.

Legal considerations international federal state local data privacy

• International: Check cross‑border restrictions, currency and tax rules, and local promotional laws; include country exclusions where necessary.
• Federal: Comply with national lottery and sweepstakes statutes and tax reporting obligations.
• State/local: Review state‑level rules on prize disclosures, registration, and bonding requirements.
• Data privacy (GDPR/CCPA): Obtain explicit consent for data collection, provide retention periods, and offer opt‑out mechanisms.

Compliance checklist: Include consent language, data retention limits, opt‑in checkboxes, and a link to the full privacy policy.

Include essential sections in your contest rules how to run a social media contest

Each rules section serves a specific legal or operational purpose; include them in a clear order and link to the detailed subitems below.

Why each section matters: Clear sections reduce disputes, improve transparency, and simplify moderation and fulfillment. Anchor list to rule items: Eligibility; Sponsorship; Agreement; Entry period; How to enter; Prizes rules and transferability; Odds; Selection and winner notification; Rights granted by participants; Terms and conditions; Limitation of liability; Disputes; Privacy policy; Winners list; Social media platform regulations; Affirmation consent checkbox; AI use restrictions; Read platform specific contest regulations.

Eligibility

Sample eligibility clause: Open to legal residents of [countries] who are [age] or older at time of entry. Employees of Sponsor and their immediate family members are not eligible. Void where prohibited.

Examples: Use “Void where prohibited” for excluded jurisdictions; explicitly exclude employees and affiliates.

Sponsorship

Sample sponsorship clause: This promotion is sponsored by [Sponsor name, address]. Co‑sponsors: [partner names]. For questions contact [email/contact].

Key details: Include sponsor contact info and define co‑sponsor responsibilities.

Agreement

Sample agreement text: By entering, entrants agree to be bound by these Official Rules and the decisions of the Sponsor, which are final and binding.

Key details: Include IP grants and publicity rights in the agreement.

Entry period

Example format: Entry opens 2025‑01‑01 09:00 UTC and closes 2025‑01‑21 23:59 UTC. Time zone: UTC.

Key details: State handling of late entries and any extension policies.

How to enter

1. Follow [account].
2. Like the contest post.
3. Post a photo with hashtag #[Hashtag] and tag @[brand].
4. Complete the entry form at [link] if required.

Example post copy: Enter to win by following, liking this post, and tagging a friend. Use #[Hashtag] to submit.

Key details: Include file specs, hashtag format, and tagging rules.

Prizes rules and transferability

Key details: State tax responsibility, shipping limits, and substitution policy.

Odds

Odds of winning depend on number of eligible entries received. Example disclosure: Odds of winning depend on the total number of eligible entries received during the Entry Period.

Key details: Explain how entry volume affects odds and describe randomization method.

Selection and winner notification

Selection flowchart (summary): Entry collection → Eligibility verification → Random draw or judging → Winner notification → Claim verification → Prize fulfillment.

Sample notification email: Congratulations! You are the selected winner of [contest]. Please reply within 7 days with shipping details and ID for verification.

Key details: Include alternate winner process and verification steps.

Rights granted by participants

Example clause: By submitting an entry, entrant grants Sponsor a non‑exclusive, royalty‑free, worldwide license to use, reproduce, and display the entry for promotional purposes in any media.

Best practices: Specify duration of license, attribution requirements, and whether exclusivity is requested.

Terms and conditions

Template outline: Overview; Eligibility; Entry mechanics; Prize details; Selection; Publicity; Data use; Limitation of liability; Dispute resolution; Contact info.

Mandatory language: Sponsor reserves the right to modify or cancel the promotion; force majeure clause included.

Limitation of liability

Sample clause: Sponsor is not responsible for lost, late, misdirected, or incomplete entries. To the fullest extent permitted by law, Sponsor’s liability is limited to the value of the prize.

Key details: Recommend insurance for experiential prizes.

Disputes

Sample clause: These Official Rules are governed by the laws of [jurisdiction]. Any disputes will be resolved by binding arbitration in [location] except where prohibited by law.

Decision tree: Minor claims → small claims court; material disputes → arbitration; contact Sponsor first for resolution.

Privacy policy

Sample privacy snippet: We collect name, email, and entry content to administer the promotion. Data will be retained for [period] and used for marketing only with consent. See full privacy policy at [link].

Key details: Address GDPR/CCPA, include consent checkboxes, and provide opt‑out instructions.

Winners list

Example format: Winners will be posted at [link] within 14 days of the end of the Entry Period. Published details: first name, last initial, city, prize.

Key details: Offer opt‑out for publicity and redact personal data where requested.

Social media platform regulations in rules

Include a clause stating the promotion is not sponsored, endorsed, or administered by the platform and that entrants release the platform from liability.

Sample clause: This promotion is in no way sponsored, endorsed, administered by, or associated with [Platform]. Entrants release [Platform] from any liability.

Affirmation consent checkbox

Example checkbox text: I have read and agree to the Official Rules and Privacy Policy. Link to rules and policy.

Accessibility notes: Checkbox must not be pre‑checked; place near entry submission and ensure keyboard and screen‑reader accessibility.

AI use restrictions for contest entries

Sample policy language: AI‑generated entries are [allowed/not allowed]. If allowed, entrants must disclose AI assistance and provide original source prompts upon request. Sponsor reserves the right to disqualify entries that fail originality checks.

Verification tips: Require a disclosure field, run originality checks, and request source files for shortlisted entries.

Read platform specific contest regulations

• Instagram: check Instagram Promotions Guidelines (official page).
• Facebook: review Facebook Promotions Guidelines (official page).
• TikTok: consult TikTok community and promotion rules (official page).
• Twitter/X: review Twitter/X promotion policies (official page).
• YouTube: check YouTube contest and community guidelines (official page).

Key details: Verify platform rules immediately before launch and include platform disclaimers in T&Cs.